“BLACK DOES CRACK!” said Yandy Smith, of the Love and Hip Hop franchise, at the grand opening of her YELLE Skincare store in Atlanta. A gentle warning to melaninated folks to adopt a preventative skincare routine and not lean on the “Black Don’t Crack” colloquial saying.
Lets talk about the store. Picture this, the decor reminiscent of a flourishing garden of vibrant floral arrangements in the hues of yellow, pink and green of a store front nestled in the heart of the culture of Atlanta, Georgia. A block party with local community entrepreneurs advertising their businesses. All of the Atlanta socialite celebrities came out to welcome and celebrate Yandy’s new business venture.
YELLE is a the first plant-based skincare line for melanin skin. It was designed to be a skincare line for the entire family. Some of the products include cleansers, moisturizers, serums, eye cream and toner.
Check out my interview with Yandy Smith below!!!
Special thanks to Vanessa Etienne of Presume Marketing Agency for inviting me to Yandy Smith: YELLE Skincare Grand Opening.
