Meet the Ladies of La’Roux: Young Beauty Mavens on the Rise

La’Roux Cosmetics is a growing beauty brand and line of sophisticated lip wear for every day, every style, every woman.La’Roux currently offers high-quality lip products; including lipgloss and lipsticks for affordable prices. Products are elegantly packaged and named after such figures as Aphrodite, Cleopatra, and Nefertiti so women can feel like royalty when wearing their lippies.

Dawn and Jasmine Walker are young entrepreneurs who turned a simple hobby and passion for beauty into a fast-growing company and brand, La’Roux Cosmetics. Based in Chicago and Atlanta they set out to create a brand that would encourage and empower other women to always exude beauty, elegance, and confidence. Dawn and Jasmine Walker both firmly believe that every woman is a queen, and should feel as such; thus, they emphasize royalty in the La’Roux Cosmetics brand and remind every customer to “stay lavish, regal and never tip her crown!”

In 2016, they’ve launched their #QueenMe2016 campaign and aim to feature their customers, beauty influencers and beyond to redefine what it means to be beautiful and highlight the diversity of the word both inside and out.