It’s another glorious Friday! And it’s time for us to highlight more amazing black entrepreneurs! In Where You Should Be Spending Your Money, we showcase the various businesses available in our community that we can support to inspire you to cycle your very important and all-powerful dollar amongst people that look like you and have YOU in mind. This week, we feature ImaniLia Designs
IHTG: Tell us a little about yourself (hometown, family life, etc.).
Native New Yorker designer Imani Lia Whyte-Anigboro created IMANILIA™ in 1997 when she was only 10 years old. After growing and studying her craft at one of the top art High Schools in New York City she went on to perfect her skills at The Savannah College of Art and Design one of the top Art & Design Universities in the World. SCAD is where Imani honed in on her love for evening wear with a twist. Imani continues to build her business in Harlem with the support of her Husband the inspiration behind the men’s line Mr. Anigboro & her two fur babies Patrick & Lincoln.
IHTG: What motivated you to start this business?
I started out as a child model-actress and just found myself more interested in what happened behind the scenes; PLUS I enjoy creating things. Making something that I dream up in my head in real life is super cool.
IHTG: Tell us about your business (what product or service do you offer, your typical customer, etc.).
ImaniLia is a full-service lifestyle brand that specializes in women’s event wear, as well as men & women luxury accessories not limited to but including makeup bags, Fanny Packs, & Neck/Bow Tie Sets.
IHTG: How does your business give back to the community?
ImaniLia Fashions in the past has hosted prom dress contests, we host internships for college students and young people who want to work in the industry, and we also work closely with the Non-Profit Organization For Girls by Girls that provides sanitary products to women in need in the Tri-State Area & beyond. IG: @Forgirlsbygirls_NYC
IHTG: What advice would you give to someone considering starting a business?
Make sure you are passionate about this and ready to do the work AND THEN SOME!! Entrepreneurship is NOT for the faint of heart AT ALL!!
IHTG: What is the best advice you’ve received since starting your business?
Don’t try to do everything yourself. Hire/work with professionals who are great at the things you are NOT!!
You can learn more about ImaniLia by visiting her website: www.imaniLia.com and on social media @imaniliadesigns.