Where You Should Be Spending Your Money features Black female-run businesses. Buying and supporting businesses within our community should be our number one goal. When one wins, we all win. We hope that in sharing their stories, we not only increase visibility but inspire you as well. This week, we feature Kendra Banks-Messana, of Gorgeous Casa.
Tell us about your business/brand.
The name of my business is Gorgeous Casa. I love making unique wreaths and other home decors, but the wreaths are my favorite. While I make the normal burlap wreaths during the holiday season, I specialize in deco- mesh wreaths showcasing fraternities, sororities, and colleges. I think my style is unique and each wreath is handmade.
Briefly share your story. How did you get started and how did you get to where you are today?
I actually started making cemetery floral arrangements. My mom and I would make arrangements for my grandmother’s gravesite, and we noticed that people were “borrowing” our arrangements regularly. So, we decided to start a business. We expanded to include wreaths and table centerpieces.
Please share how you first started your business, and why you feel it is important for women to follow their dreams.
The first wreath that I ever made was a custom wreath for a friend at church. She knew that I was starting a business and she wanted to support me. So, I made her a fall-themed wreath, with her family initial in the middle. I took a few pictures of the wreath and posted them on Facebook and Instagram. It took off. I began to reach people that I wouldn’t have connected with ordinarily. She also left a review on my website and anytime someone asked her about her wreath, she gave them my contact info. Word of mouth has been awesome. I never thought I’d be able to stay home, run a business, and care for 3 kids, one of whom has ADHD/SPD. I used to be a teacher and the long hours meant that my own children didn’t always get enough attention. My special needs learner was quickly falling behind in school. Now, I can stay home and run my business on my own time, and help him with his schoolwork (we found out that he excels better with online classes). I almost gave up on the business during the slow season, but I kept manifesting my goals. Now, I’m happy being a businesswoman and I feel like I’m giving my kids the attention that they deserve.
Has it been an easy road? If not, what are some of the challenges you’ve overcome?
I feel like there’s been a huge learning curve. I had to not only figure out how to make quality products, but how to market them as well. I’ve tried craft shows, street fairs, online shows, and having my own online presence.
You can shop Gorgeous Casa today by visiting her website: www.gorgeouscasa.com. Also show your support by following her on Instagram @musekiki.
