Proper Gnar is a woman-owned skateboard and streetwear brand. “I’m an artist, and I set out to create hand-drawn designs and bold statement pieces that aren’t just things to wear or ride on, they’re works of my art.”
Founded by artist Latosha Stone in 2013, the skateboarding lifestyle brand Proper Gnar is experiencing a precipitous rise in popularity and product orders following its recent feature on performing artist Beyoncé Knowles’ Black Parade Directory of Black Owned Businesses.
Also, very few women skateboarders get the sponsors, attention, and support they deserve. I want to change that. I sponsor a small, but growing all girls skate team and hold skate contests and meetups.
Latosha Stone
When the world sees more Black women normalized in these spaces, you will in turn open up tons of opportunities for other Black and minority girls. We look forward to that day and applaud all steps forward. I Hear That Girl!
