On the heels of Black History Month and National Women’s History month, Vicky Cakes® is making history of their own. Their products are set to hit shelves in late Spring 2021. This will make Vicky Cakes® the first and only Black-owned pancake mix to be in a major retail chain.
After Quaker Oats announced retiring the culturally insensitive brand Aunt Jemima, consumers flocked to Vicky Cakes®. The company sold over 184,000 bags of pancake mix; grossing over half a million dollars in sales. They’ve been featured by Beyonce, Food Network, Good Morning America, and more. They have also been recognized by celebrity vegan food influencer, Tabitha Brown.
This Black-owned pancake mix company is based in Dallas, Texas. Vicky Cakes is run by husband and wife duo, Christian and Cortney Sargent. “We live in such a busy society and with the global pandemic; now is the perfect time for families to sit down together for breakfast. Our mission is to bring 1,000,000 families back to the table for good meals and good memories.”
Honoring Mom
Aunt Jemima, who? Vicky Cakes® is America’s new darling vegan pancake mix; who is quickly emerging as the leader in vegan pancake and waffle mix.
Christian’s mom, Vicky, created this secret vegan recipe 40 years ago; using the simple ingredients from her cabinets all out of necessity to feed her children. The Dallas couple launched the company in May of 2019 as an honorary gesture to Vicky for her dedication as a single mom.
Vicky Cakes® is not the run-of-the-mill add water only pancake mix. In fact, Vicky Cakes are the ANTI just-add-water mix. Their products are vegan-friendly and come in 5 varieties: original, blueberry, pecan, chocolate chip, and gluten-free. Vicky Cakes® recently launched original and caramel syrups. Unlike the Aunt Jemima, Hungry Jack and Mrs. Butterworth’s syrups, Vicky Cakes doesn’t contain preservatives and high fructose corn syrup.
For more information, visit www.vickycakesonline.com.
