Black peoples analytics are super important and valuable. We already know that we set the trends for so much in society. And social media and technological space are no different.
To help us utilize this power, we have to have ownership for a seat at the table. Issa Rae is stepping up to the plate with her investment in a start-up streaming company. According to Variety, Issa Rae has become a minority owner in L.A.-based startup Streamlytics, a streaming data, and analytics company founded by tech entrepreneur Angela Benton that aims to “democratize access to streaming media data—with a specific focus on providing data that better reflects the usage of people of color.”
“Having Issa involved as an owner is beyond exciting,” Benton, who founded the company in 2018, told Variety. “Her pioneering work as both a creator and as a businesswoman creating digital-first content that has transcended the internet-only medium aligns seamlessly with our company’s core values on ownership.”
